The project is focusing on micros and SMEs in two sectors, the Food & Drink and Life Science (assisted tech). The partnership has identified that enterprises in these two sectors are often involved in developing bespoke and niche products with limited production runs.
The SMEs also share other barriers to developing new products and processes including, Diversifying IP to create new products; Reducing waste to maximise profit; Accessing new markets; Increasing sustainability of products; Availability of time; Failure to fully exploit new products.