Silouette graphic representing Tipperary

Tourism Development Initiatives

Local authorities, together with Fáilte Ireland, may provide financial support to business and community groups to support events and festivals in culture, food, sports and activity based tourism to attract visitors.

Tourism Strategy

Tourism Strategy for County Tipperary

Tipperary County Council in conjunction with Tipperary Tourism Company developed a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 - 2021' for County Tipperary.This is the first time in the history of Tipperary that a single tourism plan has been developed for the County. It will build on all the work previously delivered by the North and South entities that came before it. Together we are stronger and will have a greater reach and a stronger offering for visitors.

Tipperary is the undiscovered heartland of Ireland, so easy to access, offering real authentic, high quality visitor experiences. This plan showcases the vast abundance of excellent visitor experiences that the County has to offer and outlines a plan of action on how to market and develop destination Tipperary so that it gains significant traction on the domestic and international stage.This plan identifies how we need to work together with the tourism providers in the County and the key agencies to coordinate support for the tourism sector in County Tipperary.



Tipperary Tourism Company and Tipperary County Council will be key leaders in the implementation of this plan.



The Tourism Strategy and the Summary Document of the Strategic Plan for Tourism are available in pdf format at the links below.

Attachment Size
6.68 MB
2.8 MB

Related Information

Strategic Environmental Assessment of the Lough Derg Visitor Experience Development Plan 2020-2024

Pursuant to Article 16 of SI No. 435/2004 - European Communities (Environmental Assessment of Certain Plans and Programmes) Regulations 2004, notice is hereby given by Tipperary County Council, that the Lough Derg Visitor Experience Development Plan 2020-2024 was adopted on the 2/12/2020.

A copy of the adopted Lough Derg Visitor Experience Development Plan 2020-2024 and SEA Statement will be available for inspection below and at Tipperary County Council office, Limerick Road, Nenagh E45A099.

Sustainable Tourism Networks

Sustainable Tourism Networks within Tipperary play a pivotal role in enhancing, marketing and developing visitor experiences throughout the county. The guide below brings together all the elements that make Tipperary a compelling tourism destination into one cohesive network. Every provider, regardless of their service or size, plays a vital role in the overall narrative of Tipperary. By working together, collaborating, and sharing information, we can harness the strength of the Tipperary brand to develop and market the entire destination as a unified entity.